Home | Blaire Monroe

About

I’m a Creative Director with 9+ years of experience crafting culture-driven campaigns for brands that move the needle. From Live Nation to RCA Records, Fast Company to MTV, I’ve built narratives and rollouts that don’t just get seen—they resonate. My approach fuses cultural insight, data, and consumer behavior to create strategic campaigns, social-first storytelling, and dynamic digital experiences. I thrive on pushing creative boundaries across industries.

Let’s make something iconic: monroeblaire@gmail.com.

Work

Leading digital and creative marketing strategies focused on social media growth, influencer campaigns, and creative content largely for music artists, record labels and media companies. See full list of projects here.

Kendrick Sampson

As a digital strategist for Kendrick Sampson and BLD PWR, I collaborate with his in-house team, using cultural insights, behavioral trends and customer research to build compelling social approaches that elevate the brand and drive engagement. Read more here.

Lucky Daye's 'Candydrip' Album

I led the digital and creative strategy for the rollout of Lucky Daye's Grammy nominated sophomore album, Candydrip. Read more here.

Keep Cool

As Head of Digital at Keep Cool, I led digital marketing, strategy initiatives and influencer campaigns for artists: Normani, Lucky Daye, Freddie Gibbs, UMI, and VanJess. Read more here.

The FADER

As Social Media Manager at The FADER, lead the quarterly cover story rollouts across all social platforms, including features on Serena Williams, Rae Sremmurd, Vince Staples, Gucci Mane, Davido and J. Balvin.

Contact Me

Let's connect.

monroeblaire@gmail.com